9. Invest in Paid Advertising

• Social Media Ads: Run targeted ads on platforms like Facebook, Instagram, or TikTok.
  
  

• Google Ads: Use Google AdWords to target gamers searching for similar games.
  
  

• Influencer Partnerships: Sponsor streamers or YouTubers who resonate with your audience.
  
  

10. Build and Nurture an Email List

• Offer a free demo or exclusive content in exchange for email signups.
  
  

• Send regular newsletters to keep your audience engaged and informed about your game.
  
  

11. Offer a Free Demo

• A playable demo can attract more players and generate buzz.
  
  

• Host it on platforms like itch.io or Steam.
  
  

12. Encourage Word-of-Mouth

• Create shareable content like GIFs, memes, or unique gameplay moments.
  
  

• Incentivize players to refer others, e.g., through in-game rewards or discounts.
  
  

13. Keep Your Community Engaged Post-Launch

• Regular updates: Release new features, bug fixes, or expansions.
  
  

• Community events: Host tournaments, challenges, or live streams.
  
  

Final Tip:

Patience and consistency are key. Without a publisher, it’s crucial to be proactive and hands-on in every aspect of marketing and distribution. Leveraging the power of community, creativity, and digital tools will help your game find success.